The beer-drinking female: An Australian anomaly

Authors

Simone Pettigrew, Edith Cowan University

Document Type

Conference Proceeding

Faculty

Faculty of Business and Public Management

School

School of Marketing, Tourism and Leisure

RAS ID

194

Comments

Pettigrew, S. (2001). The beer-drinking female: An Australian anomaly. ACR Asia-Pacific Advances.

Abstract

Beer consumption in Australia has strong links to perceptions of masculinity. This paper explores the increasing phenomenon of the beer-drinking female, placing this trend in the context of a cultural environment in which the norms relating to appropriate beverage consumption according to gender are widely held. The results of an ethnographic study into alcohol consumption are discussed in terms of their contribution to an understanding of gender segregation in beer consumption. The social impediments confronting the female wishing to consume beer are discussed, and the potential implications of non-conformance are outlined.