The role of sport in the Australian psyche: Marketing implications
Document Type
Conference Proceeding
Faculty
Faculty of Business and Public Management
School
School of Marketing, Tourism and Leisure
RAS ID
209
Conference Proceeding
Faculty of Business and Public Management
School of Marketing, Tourism and Leisure
209
Comments
Pettigrew, S. (2001). The role of sport in the Australian psyche: Marketing implications. In proceedings of the 2001 ANZMAC: Bridging Marketing Theory and Practice. Auckland, NZ: Massey University.