ECU Works -2010
The role of sport in the Australian psyche: Marketing implications
Simone Pettigrew, Edith Cowan University
Faculty of Business and Public Management
School of Marketing, Tourism and Leisure
Pettigrew, S. (2001). The role of sport in the Australian psyche: Marketing implications. In proceedings of the 2001 ANZMAC: Bridging Marketing Theory and Practice. Auckland, NZ: Massey University.
Since September 07, 2010
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