Title

The role of sport in the Australian psyche: Marketing implications

Document Type

Conference Proceeding

Faculty

Faculty of Business and Public Management

School

School of Marketing, Tourism and Leisure

RAS ID

209

Comments

Pettigrew, S. (2001). The role of sport in the Australian psyche: Marketing implications. In proceedings of the 2001 ANZMAC: Bridging Marketing Theory and Practice. Auckland, NZ: Massey University.

 
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