Traditional versus internet advertising: The rise of narrowcasting
Document Type
Conference Proceeding
Faculty
Faculty of Business and Public Management
School
School of Business
RAS ID
285
Conference Proceeding
Faculty of Business and Public Management
School of Business
285
Comments
Velichkovich, D. (2001). Traditional versus internet advertising: The rise of narrowcasting. In: RaMayah, T., Mohamad, O., Ahmad, Z., Haron, H., & Ali, R. (Eds.). 4th Asian Academy of Management (AAM) Conference 2001 Proceedings. Jahor Bahru, Malaysia: Asian Academy of Management and University Sains Malaysia.