Title

Traditional versus internet advertising: The rise of narrowcasting

Document Type

Conference Proceeding

Faculty

Faculty of Business and Public Management

School

School of Business

RAS ID

285

Comments

Velichkovich, D. (2001). Traditional versus internet advertising: The rise of narrowcasting. In: RaMayah, T., Mohamad, O., Ahmad, Z., Haron, H., & Ali, R. (Eds.). 4th Asian Academy of Management (AAM) Conference 2001 Proceedings. Jahor Bahru, Malaysia: Asian Academy of Management and University Sains Malaysia.

 
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