Constituent market orientation and virtual organisations
Document Type
Conference Proceeding
Faculty
Faculty of Business and Public Management
School
School of Business
RAS ID
1120
Abstract
This paper applies the understandings about Constituent Market Orientation gained by research undertaken by Tellefsen to the six organisational types of the taxonometric model of Virtual Organisation developed in the School of Management Information Systems at Edith Cowan University to identify the most effective distribution of resources and management attention in combinations of real and virtual e-business scenarios.
Comments
Tellefsen, B., & Love, T. (2001). Constituent market orientation and virtual organisations. In: Stoney, S., & Burn, J. (Eds.). Working for excellence in the e-conomy: 2nd international We-B conference (pp. 195-206). Churchlands, Australia: We-B Centre, School of Management Information Systems, Edith Cowan University.