Title

Constituent market orientation and virtual organisations

Document Type

Conference Proceeding

Faculty

Faculty of Business and Public Management

School

School of Business

RAS ID

1120

Comments

Tellefsen, B., & Love, T. (2001). Constituent market orientation and virtual organisations. In: Stoney, S., & Burn, J. (Eds.). Working for excellence in the e-conomy: 2nd international We-B conference (pp. 195-206). Churchlands, Australia: We-B Centre, School of Management Information Systems, Edith Cowan University.

Abstract

This paper applies the understandings about Constituent Market Orientation gained by research undertaken by Tellefsen to the six organisational types of the taxonometric model of Virtual Organisation developed in the School of Management Information Systems at Edith Cowan University to identify the most effective distribution of resources and management attention in combinations of real and virtual e-business scenarios.

 
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