Attitudes toward female sports stars as endorsers
Document Type
Conference Proceeding
Faculty
Faculty of Business and Public Management
School
School of Marketing, Tourism and Leisure
RAS ID
1976
Conference Proceeding
Faculty of Business and Public Management
School of Marketing, Tourism and Leisure
1976
Comments
James, K., & Ryan, M. (2001). Attitudes toward female sports stars as endorsers. In proceedings of the 2001 ANZMAC: Bridging Marketing Theory and Practice. Auckland, NZ: Massey University.