Motivating factors of domestic urban tourists and potential behavior intentions

Authors

Hanqin Qiu Zhang
Yue Mao, Edith Cowan University
Hailin Qu

Document Type

Conference Proceeding

Faculty

Faculty of Business and Law

School

School of Marketing, Tourism and Leisure

RAS ID

9255

Comments

Zhang, H. Q., Mao, Y., & Qu, H. (2004). Motivating factors of domestic urban tourists and potential behavior intentions. In Proceedings of the Asia-Pacific CHRIE Conference & The Sixth Biennial Conference on Tourism in Asia. Hong Kong: Hong Kong Polytechnic University.

Abstract

Urban tourism takes an eminent position in all forms of tourism. This study took Shanghai as an example to identify the push and pull motivating factors of domestic urban tourists. The results of multiple regression analysis suggest that there is a significant relationship between motivation factors and tourists' satisfaction, their intention to come back, and their likelihood of recommending Shanghai to their relatives and friends.