The determinants of likelihood of revisiting of Mainland China visitors to Hong Kong

Document Type

Conference Proceeding

Faculty

Faculty of Business and Law

School

School of Marketing, Tourism and Leisure

RAS ID

9251

Comments

Zhang, H. Q., Qu, H., & Mao, Y. (2005). The determinants of likelihood of revisiting of Mainland China visitors to Hong Kong. International Council of Hotel, Restaurant and Institutional Educators Annual Conference and Exposition. Las Vegas, USA.

Abstract

This study aimed to assess the service quality perceived by Mainland Chinese visitors in Hong Kong tourism industry. A questionnaire survey using systematic random sampling was conducted to visitors from Beijing and Hangzhou in 2003. A total of 573 valid questionnaires were included in the study and the descriptive and multivariate analyses were used to analyze the data. Eight dimensions of perceived service quality, labeled “shopping”, “Accommodation”, “Tour Guide”, ''Local residents Attitudes”, “Foodservice”, “Value for Money”, “Restaurants" and “Discrimination” were derived from the original 47 attributes. Seven determinants were identified as strong indicators of mainland Chinese visitors likelihood of revisiting.

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