Factors affecting tourists' destination preference and future behavior intention: a study of mainland Chinese tourists' travel behavior
Document Type
Conference Proceeding
Faculty
Faculty of Business and Law
School
School of Marketing, Tourism and Leisure
RAS ID
9249
Abstract
This study proposed a model which include most important factor which affecting tourists' destination preference and future decision making, These factors include tourists' motivation, perception of destination image, travel inhibitors and satisfaction experience with the destination. Literature review shows that these factors are affecting people's decision on destination selection and future travel behavior. It aims to provide better understanding of tourist's behavior. Based on the research findings, the destination can make better decisions during their image building and service delivery process. An empirical study will be carried out to test the model applicability.
Comments
Mao, Y., & Zhang, H. Q. (2006). Factors affecting tourists' destination preference and future behavior intention: a study of mainland Chinese tourists' travel behavior. In proceedings of the 11th annual graduate education and graduate student research conference in hospitality and tourism. Seattle, USA: Washington State University.