An Analysis of E-Marketplace Literature
Document Type
Conference Proceeding
Faculty
Faculty of Business and Law
School
School of Management
Abstract
Electronic marketplaces are important in both business to consumer and business to business electronic commerce. Business to business e-commerce e-marketplaces received a lot of bad publicity because of the perception of their use to drive down prices for suppliers. However, e-marketplaces remain significant in both practice and research. We regard it as timely to review the e-marketplace literature to determine the key features and patterns within the area. We analyze a large number of papers from the leading information systems journals. The research articles are classified according to five conceptual high level groupings: electronic markets theory; system perspective with a focus on the technology or functionality with the system; adoption and implementation issues; organisational implications; and broader e-commerce issues. Research on e-marketplaces has increased steadily since 1997. We observe that auction mechanisms have been a major focus of research but the more fundamental research questions still largely remain unanswered and hence there is a need for research that attempts to answer theoretical perspectives related to the efficiency of e-marketplaces and the also how to manage the use of e-marketplaces effectively in organizations.
Comments
Standing, S. and Standing, C. and Love, P. 2008. An Analysis of E-Marketplace Literature, in Zizmond, E. (ed), Proceedings of the 9th Management International Conference (MIC), Nov 26-29 2008. Barcelona, Spain: IE Med. European Institute of the Mediterranean. Conference proceeding available here.