Document Type
Report
Publisher
Edith Cowan University
Place of Publication
Bunbury, Western Australia
Abstract
These recommendations have been designed to meet the requirements of the cellar door visitors and to address the weaknesses identified by the survey. All of these aspects listed in the ten points above need to be integrated into a marketing strategy. In view of the complex interrelationships that exist between tourism and the wineries and because of the importance of this relationship in the region it is critical that the Augusta-Margaret River Tourism Association and the Margaret River Wine Industry Association work together in the development of this marketing strategy. This collaborative approach will provide for a more integrated and cost effective implementation of the strategy resulting in the greatest return for investment.
Comments
Morris, R., & King, C. (1997). The cellar door report: Margaret River Region winery / tourism research. Bunbury, Australia: Edith Cowan University.