Does seeing deviant other-tourist behavior matter? The moderating role of travel companions

Author Identifier

Jun Wen

https://orcid.org/0000-0002-1110-824X

Document Type

Journal Article

Publication Title

Tourism Management

Publisher

Elsevier

School

School of Business and Law

RAS ID

36968

Funders

National Natural Science Foundation of China Key Foundation of Hunan Social Science Fundamental Research Funds for the Central Universities of Central South University

Comments

Su, L., Cheng, J., Wen, J., Kozak, M., & Teo, S. (2022). Does seeing deviant other-tourist behavior matter? The moderating role of travel companions. Tourism Management, 88, article 104434. https://doi.org/10.1016/j.tourman.2021.104434

Abstract

Despite the contagion effect of deviant behavior in tourism settings, tourist-to-tourist effects have been largely ignored, including the joint impacts between other tourists and tourists’ companions. This study proposes that tourists who see deviant other-tourist behavior have significantly stronger deviant behavioral intentions. A questionnaire survey and four scenario-based experiments were performed to test hypothesized relationships. Findings reveal that the social contagion effect exists when tourists see deviant other-tourist behavior. Larger and more cohesive travel groups attenuate this effect, and moral disengagement mediates the social contagion effect. Theoretical and managerial implications are also discussed.

DOI

10.1016/j.tourman.2021.104434

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