Abstract
The present study examined smallholder farmer profiles based on key psychological variables associated with farm business performance in the South African context. A sample of 471 beef farmers (mean age = 54.15 years; SD = 14.46; men = 76 %) and 426 poultry farmers (mean age = 47.28 years; SD = 13.53; women = 54.5 %) provided data on a range of measures assessing attitudes, subjective norms, perceived behavioral control, personality characteristics, present and future time orientation, expected benefits of, and efficacy to perform the farm business tasks, and farm-related concerns. Latent profile analysis identified three distinct profile segments of smallholder beef and poultry farmers, respectively: Fatalists, Traditionalists, and Entrepreneurs. Our results suggested unique combinations of psychological characteristics in a sample of South African smallholder beef and poultry farmers and show a novel way of understanding enablers of, and barriers to, engaging in the farm business.
RAS ID
57881
Document Type
Journal Article
Date of Publication
2-1-2023
Volume
18
Issue
2 February
Funding Information
Australian Centre for International Agricultural Research: LPS/2016/276 / Australian Centre for International Agricultural Research / South African Department of Agriculture, Land Reform and Rural Development
PubMed ID
36802382
School
School of Arts and Humanities
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Publisher
PLOS
Comments
Bhullar, N., Nengovhela, N. B., Mudau, L., Villano, R. A., Koomson, I., & Burrow, H. M. (2023). Psychological profiles of South African smallholder farmers. Plos One, 18(2), Article e0265634. https://doi.org/10.1371/journal.pone.0265634