School of Arts and Humanities
Australian Centre for International Agricultural Research: LPS/2016/276 / Australian Centre for International Agricultural Research / South African Department of Agriculture, Land Reform and Rural Development
The present study examined smallholder farmer profiles based on key psychological variables associated with farm business performance in the South African context. A sample of 471 beef farmers (mean age = 54.15 years; SD = 14.46; men = 76 %) and 426 poultry farmers (mean age = 47.28 years; SD = 13.53; women = 54.5 %) provided data on a range of measures assessing attitudes, subjective norms, perceived behavioral control, personality characteristics, present and future time orientation, expected benefits of, and efficacy to perform the farm business tasks, and farm-related concerns. Latent profile analysis identified three distinct profile segments of smallholder beef and poultry farmers, respectively: Fatalists, Traditionalists, and Entrepreneurs. Our results suggested unique combinations of psychological characteristics in a sample of South African smallholder beef and poultry farmers and show a novel way of understanding enablers of, and barriers to, engaging in the farm business.
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