Abstract

This study examines the effects of risk message frames on tourists’ post-pandemic travel intention via the meditation of loneliness and went further to investigate the roles of conflictive family atmosphere and risk propensity in moderating these effects. A situational experiment was conducted in China resulting 622 valid responses. The study found that respondents in risk attenuating frame had higher travel intention than those in risk amplifying frame; social loneliness partially mediated the effect of risk message on travel intention. Conflictive family atmosphere moderated the effects of risk message on social loneliness and travel intention. And risk propensity alleviated the negative impact of risk message on travel intention.

RAS ID

58099

Document Type

Journal Article

Date of Publication

4-12-2023

Volume

27

Issue

6

Funding Information

National Natural Science Foundation of China [grant numbers 41971182, 42271243] / Huaqiao University High-Level Talents Research Launch Program [grant number 22SKBS026]

School

School of Business and Law

Publisher

Taylor & Francis

Identifier

Songshan (Sam) Huang

https://orcid.org/0000-0003-4990-2788

Comments

This is an Accepted Manuscript of an article published by Taylor & Francis in CURRENT ISSUES IN TOURISM on 12/04/2023, available online: http://www.tandfonline.com/10.1080/13683500.2023.2194015

Xie, C., Li, B., Zhang, J., Li, X., & Huang, S. (2023). Effects of risk message on loneliness and travel intention: Roles of conflictive family atmosphere and risk propensity in the context of COVID-19 pandemic. Current Issues in Tourism, 27(6), 954-971. https://doi.org/10.1080/13683500.2023.2194015

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Link to publisher version (DOI)

10.1080/13683500.2023.2194015