Document Type
Journal Article
Publication Title
Annals of Tourism Research
Volume
102
Publisher
Elsevier
School
School of Business and Law
RAS ID
58335
Funders
Second Tibetan Plateau Scientific Expedition and Research Program (STEP) / Sichuan Province Science and Technology Plan Project / National Natural Science Foundation of China
Abstract
This paper discusses the nexus between tourists' emotions and learning at a religious site, Sertar, in China. Based on Kolb's learning cycle, this qualitative study proposes a conceptual framework regarding the connections between tourist attraction stimuli, tourist emotions, and tourist learning outcomes. The findings reveal that tourists have experienced mixed and intense emotions and obtained valuable learning outcomes, including changes in attitudes toward life, changes in attitudes toward others, changes in values and beliefs, and cross-cultural awareness. Tourist emotions play a vital role in triggering reflection and further generating transformative learning. Negative emotions could also result in positive learning and future behavior intentions. Practical implications are offered to destination marketers to design experience products and individuals seeking learning and eudaimonia.
DOI
10.1016/j.annals.2023.103618
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Comments
This is an Authors Accepted Manuscript version of an article published by Elsevier in Annals of Tourism Research. The published version is available at: https://doi.org/10.1016/j.annals.2023.103618
Yu, Z., Guo, K., Huang, S., Li, Z., Du, Y., & Yu, M. (2023). Tourist emotion-learning nexus: A case of Sertar, China. Annals of Tourism Research, 102, article 103618. https://doi.org/10.1016/j.annals.2023.103618