Document Type
Journal Article
Publication Title
Tourism Management Perspectives
Publisher
Elsevier
School
School of Business and Law
RAS ID
60340
Funders
National Natural Science Foundation of China / Huaqiao University High-Level Talents Research Launch Program
Abstract
This research examined the effect of pandemic risk message framing (amplifying vs. attenuating) on tourists' safety behavior from the perspective of heuristic-systematic information processing, as well as the roles of ontological security threat and public opinion climate of risk in moderating such effect. The results of two experiments showed that risk message framing had significant effects on tourists' heuristic processing and systematic processing, and systematic processing mediated the effect of risk message framing on tourists' safety behavior. Furthermore, ontological security threat and public opinion climate of risk strengthened tourists' heuristic processing of risk message; they also moderated the mediation effect of heuristic processing between risk message framing and safety behavior. This research revealed the mediation and moderation mechanisms of risk message framing affecting tourists' safety behavior, providing practical implications for destinations to improve risk communication and educate tourists to adopt safety behaviors. © 2023 Elsevier Ltd
DOI
10.1016/j.tmp.2023.101173
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Comments
This is an Authors Accepted Manuscript version of an article published by Elsevier in Tourism Management Perspectives. The published version is available at https://doi.org/10.1016/j.tmp.2023.101173
Xie, C., Fan, L., Zhang, J., & Huang, S. (2023). The effect of risk message framing on tourist safety behavior: A heuristic-systematic model perspective. Tourism Management Perspectives, 48, article 101173. https://doi.org/10.1016/j.tmp.2023.101173