Tourism Management Perspectives
School of Business and Law
National Natural Science Foundation of China / Huaqiao University High-Level Talents Research Launch Program
This research examined the effect of pandemic risk message framing (amplifying vs. attenuating) on tourists' safety behavior from the perspective of heuristic-systematic information processing, as well as the roles of ontological security threat and public opinion climate of risk in moderating such effect. The results of two experiments showed that risk message framing had significant effects on tourists' heuristic processing and systematic processing, and systematic processing mediated the effect of risk message framing on tourists' safety behavior. Furthermore, ontological security threat and public opinion climate of risk strengthened tourists' heuristic processing of risk message; they also moderated the mediation effect of heuristic processing between risk message framing and safety behavior. This research revealed the mediation and moderation mechanisms of risk message framing affecting tourists' safety behavior, providing practical implications for destinations to improve risk communication and educate tourists to adopt safety behaviors. © 2023 Elsevier Ltd
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Available for download on Tuesday, September 30, 2025