Document Type
Journal Article
Publication Title
Journal of Hospitality and Tourism Insights
Publisher
Emerald
School
School of Business and Law
Funders
Fundamental Research Grant Scheme / Ministry of Higher Education Malaysia
Abstract
Purpose:
This research examines the role of green, inclusive leadership, corporate social responsibility, and pro-environmental attitudes on proactive pro-environmental behaviour among hotel employees. It further examines the indirect effects of pro-environmental attitudes between green inclusive leadership, corporate social responsibility, and proactive pro-environmental behaviour, as well as the moderating role of psychological contract breach between pro-environmental attitudes and proactive pro-environmental behaviour.
Design/methodology/approach:
The participants of this cross-sectional study were employees in the Malaysian hotel industry, and 374 usable questionnaires were used for data analysis. The data were analysed using Partial Least Squares – Structural Equation Modelling.
Findings:
This study found that green, inclusive leadership, corporate social responsibility, and pro-environmental attitudes significantly influence proactive pro-environmental behaviour. For mediating effects, pro-environmental attitudes have been found to mediate the relationship between corporate social responsibility, green inclusive leadership and proactive pro-environmental behaviour.
Research limitations/implications:
The research proposes actionable measures to encourage environmentally friendly practices in the hotel sector. For companies to succeed, they must integrate green initiatives with their societal objectives. Pro-environmental mindsets are essential for implementing effective environmental policies, which in turn impact recruitment approaches. The advantages of fostering pro-environmental conduct encompass financial savings, enhanced standing, adherence to regulations, increased innovative thinking and improved workplace well-being.
Originality/value:
Over time, environmental degradation has been contributed by individual behaviours and the combined actions of businesses and organisations. This study significantly contributed to a new model underpinned by the Self-determination Theory by including new constructs influencing proactive pro-environmental behaviour.
DOI
https://doi.org/10.1108/JHTI-10-2023-0713
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License
Comments
This is an Authors Accepted Manuscript version of an article published by Emerald in Journal of Hospitality and Tourism Insights. The publihsed version is available at https://doi.org/10.1108/JHTI-10-2023-0713
Patwary, A. K., Rasoolimanesh, S. M., Hanafiah, M. H., Aziz, R. C., Mohamed, A. E., Ashraf, M. U., & Azam, N. R. A. N. (2024). Empowering pro-environmental potential among hotel employees: insights from self-determination theory. Journal of Hospitality and Tourism Insights. Advance online publication. https://doi.org/10.1108/JHTI-10-2023-0713