Document Type

Journal Article

Publication Title

Journal of Hospitality and Tourism Insights

Volume

7

Issue

2

First Page

1070

Last Page

1090

Publisher

Emerald

School

School of Business and Law

Funders

Fundamental Research Grant Scheme / Ministry of Higher Education Malaysia

Comments

This is an Authors Accepted Manuscript version of an article published by Emerald in Journal of Hospitality and Tourism Insights. The published version is available at https://doi.org/10.1108/JHTI-10-2023-0713

Patwary, A. K., Rasoolimanesh, S. M., Hanafiah, M. H., Aziz, R. C., Mohamed, A. E., Ashraf, M. U., & Azam, N. R. A. N. (2024). Empowering pro-environmental potential among hotel employees: insights from self-determination theory. Journal of Hospitality and Tourism Insights, 7(2), 1070-1090. https://doi.org/10.1108/JHTI-10-2023-0713

Abstract

Purpose:

This research examines the role of green, inclusive leadership, corporate social responsibility, and pro-environmental attitudes on proactive pro-environmental behaviour among hotel employees. It further examines the indirect effects of pro-environmental attitudes between green inclusive leadership, corporate social responsibility, and proactive pro-environmental behaviour, as well as the moderating role of psychological contract breach between pro-environmental attitudes and proactive pro-environmental behaviour.

Design/methodology/approach:

The participants of this cross-sectional study were employees in the Malaysian hotel industry, and 374 usable questionnaires were used for data analysis. The data were analysed using Partial Least Squares – Structural Equation Modelling.

Findings:

This study found that green, inclusive leadership, corporate social responsibility, and pro-environmental attitudes significantly influence proactive pro-environmental behaviour. For mediating effects, pro-environmental attitudes have been found to mediate the relationship between corporate social responsibility, green inclusive leadership and proactive pro-environmental behaviour.

Research limitations/implications:

The research proposes actionable measures to encourage environmentally friendly practices in the hotel sector. For companies to succeed, they must integrate green initiatives with their societal objectives. Pro-environmental mindsets are essential for implementing effective environmental policies, which in turn impact recruitment approaches. The advantages of fostering pro-environmental conduct encompass financial savings, enhanced standing, adherence to regulations, increased innovative thinking and improved workplace well-being.

Originality/value:

Over time, environmental degradation has been contributed by individual behaviours and the combined actions of businesses and organisations. This study significantly contributed to a new model underpinned by the Self-determination Theory by including new constructs influencing proactive pro-environmental behaviour.

DOI

https://doi.org/10.1108/JHTI-10-2023-0713

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License

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