Abstract
In-destination tours and activities multisided platforms (T&A MSP) are growing ventures at the forefront of digitalizing tour and activity sector. While these platforms are transforming this sector, understanding of their business models and how they create, deliver and capture value is limited. To address this gap, we developed a morphological matrix to facilitate alternative business model exploration and discovery. Derived from three iterations, this visually represents and describes the characteristics of T&A MSP business models. Utilizing this tool, T&A MSP can evaluate and make transformative adjustments to their business models, thereby enhancing performance, adapting to evolving tourists’ preferences and generating greater value.
RAS ID
70311
Document Type
Journal Article
Volume
41
Issue
6
School
School of Business and Law
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Publisher
Taylor & Francis
Comments
Bapiri, J., Esfandiar, K., & O’Connor, P. (2024). Business models of multisided platforms for in-destination tours and activities: a morphological analysis approach. Journal of Travel & Tourism Marketing, 41(6), 828-848. https://doi.org/10.1080/10548408.2024.2349815