Rescaling outbound tourism motivation: New insights from tourists with mild dementia

Abstract

This paper explores tourism motivations for tourists with health conditions, with dementia as an example. A mixed-methods approach was adopted to develop and validate a 28-item outbound tourism motivational scale for individuals with mild dementia, including eight factors: bias-free equality quest, travel novelty-seeking, nostalgia and wellness exploration, personal competence showcase, relaxation and positivity, family bond enhancement, dementia cognitive and functional enrichment, and dementia-related behavioral and emotional symptom relief. Further investigations revealed that outbound tourism motivations among individuals with dementia significantly influence their attitudes and future intentions for such travel. Findings inform targeted tourism marketing and management strategies for vulnerable tourists.

RAS ID

77458

Document Type

Journal Article

Date of Publication

1-1-2025

Volume

42

Issue

1

Funding Information

National Natural Science Foundation of China (72102045) / Shanghai Pujiang Program (22PJC020) / European Commission Horizon 2020 (779238-PRODEMOS) / China Scholarship Council – Edith Cowan University Joint PhD Scholarship (202109327004)

School

Centre for Precision Health

Copyright

subscription content

Publisher

Taylor & Francis

Comments

Hu, F., Wen, J., Zheng, D., Ying, T., Hou, H., & Wang, W. (2025). Rescaling outbound tourism motivation: New insights from tourists with mild dementia. Journal of Travel & Tourism Marketing, 42(1), 20-39. https://doi.org/10.1080/10548408.2024.2425099

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Link to publisher version (DOI)

10.1080/10548408.2024.2425099