Does travel sharing type promote creativity? The serial mediation effect of self-concept clarity and self-efficacy
Author Identifier
Songshan Huang: https://orcid.org/0000-0003-4990-2788
Document Type
Journal Article
Publication Title
Tourism Management
Volume
110
Publisher
Elsevier
School
School of Business and Law
Publication Unique Identifier
10.1016/j.tourman.2025.105194
RAS ID
78803
Funders
National Natural Science Foundation of China (72174213, 71974206) / Hunan Provincial Natural Science Foundation of China (2024JJ3034) / Philosophy and Social Science Foundation of Hunan Province (24ZDAJ021) / Education Department of Hunan Province (24A0032)
Abstract
Creativity has emerged as a significant outcome in tourism benefits literature. However, existing research has yet to explore the impact of travel sharing, an increasingly popular and ubiquitous aspect of tourism, on individual creativity. Drawing on constructive-developmental theory, this study examines how different types of travel sharing (desirability vs. feasibility) influence individual creativity in everyday life. Five studies revealed that desirability sharing, compared to sharing focused on feasibility, is more effective in stimulating individual creativity. Additionally, the research suggests that clarity of self-concept and self-efficacy act as sequential mediators in this relationship while sharing motivation plays a moderating role. Bridging the world of tourism and everyday life, our study contributes to the literature on travel sharing and creativity, providing valuable insights for both tourists and marketers on leveraging the strategies of travel sharing to promote creativity.
DOI
10.1016/j.tourman.2025.105194
Access Rights
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Comments
Su, L., Wang, X., & Huang, S. (2025). Does travel sharing type promote creativity? The serial mediation effect of self-concept clarity and self-efficacy. Tourism Management, 110, 105194. https://doi.org/10.1016/j.tourman.2025.105194