Author Identifier

Kourosh Esfandiar: https://orcid.org/0000-0001-6242-2899

Arghavan Hadinejad: https://orcid.org/0000-0002-3036-8899

Document Type

Journal Article

Publication Title

Current Issues in Tourism

Publisher

Taylor & Francis

School

School of Business and Law

RAS ID

82296

Comments

Esfandiar, K., & Hadinejad, A. (2025). A critical review of the theory of planned behaviour in tourism research. Current Issues in Tourism. Advance online publication. https://doi.org/10.1080/13683500.2025.2522246

Abstract

The Theory of Planned Behaviour (TPB) has received considerable attention across various academic disciplines and remains one of the most widely applied–yet increasingly critiqued–theoretical frameworks in tourism research. Despite its widespread use, there is a notable lack of critical reflection on its adequacy in capturing the complexity of tourist behaviour and a limited exploration of alternative theoretical pathways. This paper addresses this gap by critically evaluating the appropriateness and limitations of the TPB in tourism research. Special attention is given to the Theory of Reasoned Goal Pursuit (TRGP), a recent extension of the TPB, alongside complementary frameworks from parent disciplines and emerging methodological innovations. The paper concludes that an overreliance on the TPB may constrain theoretical advancement in the field. Future research on tourist decision-making and human behaviour should therefore consider broader, interdisciplinary approaches that more effectively account for emotional, contextual, and cognitive complexities.

DOI

10.1080/13683500.2025.2522246

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

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Link to publisher version (DOI)

10.1080/13683500.2025.2522246