Home is where the heart is: The effects of nostalgia on tourist citizenship behaviour
Author Identifier (ORCID)
Songshan Huang: https://orcid.org/0000-0003-4990-2788
Abstract
Nostalgia, as a psychological phenomenon that reconnects tourists with memories and idealised homelands, serves as a potential antecedent to tourist citizenship behaviour. However, existing research has yet to elucidate its underlying mechanisms and boundary conditions. Grounded in Affective Events Theory, this study examines the mechanisms by which personal and historical nostalgia influence tourist citizenship behaviour via the mediation of place attachment and explores the moderating role of cultural proximity. It finds that both types of nostalgia positively impact tourist citizenship behaviour, with place dependence and place identity as mediators. Cultural proximity enhances only the links between personal nostalgia and tourist citizenship behaviour. This study contributes to the theoretical understanding of nostalgia and tourist citizenship behaviour and provides practical insights for developing nostalgia-driven marketing strategies in tourism destinations.
Document Type
Journal Article
Date of Publication
1-1-2025
Publisher
Taylor & Francis
School
School of Business and Law
RAS ID
82715
Copyright
subscription content
Comments
Wang, M., Xie, C., Zhang, J., Huang, S., Yang, D. O., & Zhang, K. (2025). Home is where the heart is: The effects of nostalgia on tourist citizenship behaviour. Current Issues in Tourism. Advance online publication. https://doi.org/10.1080/13683500.2025.2534847