Author Identifier (ORCID)
Ashlee Morgan: https://orcid.org/0000-0002-6351-1313
Melissa Fong-Emmerson: https://orcid.org/0000-0003-0775-9768
Steven D’Alessandro: https://orcid.org/0000-0001-7480-232X
Marie Ryan: https://orcid.org/0000-0002-1270-0480
Abstract
This paper explores the lived experiences of individuals in the Western Australian marketing industry, focusing on diversity, equity and inclusion (DEI) within the workplace. Through a survey of 573 marketing professionals, the study gathered both qualitative and quantitative data on perceptions and attitudes towards DEI, and personal experiences of discrimination. The findings indicate strong support for DEI within the marketing workforce, with 76.6% agreeing that diversity and inclusion are important in the workplace, and 78.1% affirming that DEI should be a business priority. Yet, 25% reported personal experiences of workplace discrimination, underscoring the urgent need for organisations to listen to staff, provide safe environments and implement meaningful diversity-based initiatives. Whilst policies and processes on DEI are undoubtedly required, the findings underscore the importance of day-to-day interactions and respect amongst colleagues in enhancing a sense of inclusion and cultivating more equitable workplaces.
Document Type
Journal Article
Date of Publication
1-1-2025
Publication Title
Australasian Marketing Journal
Publisher
Sage
School
School of Business and Law
RAS ID
82501
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Comments
This is an Author's Accepted Manuscript version of an article published by SAGE in Australasian Marketing Journal. The published article is available at https://doi.org/10.1177/14413582251358509
Morgan, A., Fong-Emmerson, M., D’Alessandro, S., & Ryan, M. (2025). DEI and discrimination in the marketing industry: Exploring the lived experiences in the workplace. Evidence from Western Australia. Australasian Marketing Journal. Advance online publication. Copyright © 2025 SAGE. DOI: 10.1177/14413582251358509