Achieving self-concept clarity through diaspora tourism: Insights from self-expansion theory

Author Identifier (ORCID)

Xiaoling He: https://orcid.org/0000-0002-2652-5556

Abstract

Drawing on self-expansion theory, this study develops and tests an integrated model that incorporates impression in memory, place identity, destination psychological ownership, self-actualisation, and self-concept clarity to explain how diasporas achieve self-concept clarity through tourism. A cross-sectional survey was conducted among diasporic Chinese visiting their ancestral hometowns. Findings indicate that the impression in memory positively influences both place identity and destination psychological ownership. Furthermore, self-actualisation serves as a serial mediator linking place identity and destination psychological ownership to self-concept clarity. These results offer practical implications for destinations and policymakers seeking to attract diasporas, and for diasporas aiming to enhance self-concept clarity.

Document Type

Journal Article

Date of Publication

1-1-2025

Publication Title

Journal of Vacation Marketing

Publisher

Sage

School

School of Business and Law

Funders

National Natural Science Foundation of China (42001146, 42171242) / Guangdong Provincial Philosophy and Social Science Joint Foundation of China (GD22XGL36) / Guangdong Provincial Committee of Basic and Applied Basic Research Fund (2022A1515110884)

Comments

Li, W., Jiang, T., Zhao, J., He, X., & Zhang, Y. (2025). Achieving self-concept clarity through diaspora tourism: Insights from self-expansion theory. Journal of Vacation Marketing. Advance online publication. https://doi.org/10.1177/13567667251393513

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Link to publisher version (DOI)

10.1177/13567667251393513