Author Identifier (ORCID)
Songshan (Sam) Huang: https://orcid.org/0000-0003-4990-2788
Abstract
The integration of modern fashion elements into traditional cultural heritage has emerged as a compelling strategy to enhance the appeal of heritage tourism destinations (HTDs). However, limited research explores how these fashion elements shape the perceived fashionable image of HTDs. Drawing on destination image theory, this study develops and tests a theoretical framework using data from 522 questionnaires. Findings indicate that fashioning intangible cultural heritage creates a halo effect, significantly influencing the overall fashionable image of HTDs. Additionally, memorable tourism experiences and place identity act as emotional mediators in this process. This study pioneers to empirically demonstrate the halo effect of fashion elements in the context of HTD image formation. It advances the theoretical integration of fashion studies within destination image research and contributes to the broader interdisciplinary exploration of fashion-heritage tourism interactions. The study concludes with managerial implications for HTD branding strategies.
Document Type
Journal Article
Date of Publication
11-1-2025
Volume
59
Publication Title
Tourism Management Perspectives
Publisher
Elsevier
School
School of Business and Law
RAS ID
84241
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Comments
This is an Authors Accepted Manuscript version of an article published by Elsevier in Tourism Management Perspectives. The published version is available at: https://doi.org/10.1016/j.tmp.2025.101413
Yu, J., Xie, C., Zhang, K., & Huang, S. (2025). The halo effect of fashioning intangible cultural heritage on destination image. Tourism Management Perspectives, 59, 101413. https://doi.org/10.1016/j.tmp.2025.101413