Using nudging methodology to change behavior about work health safety governance amongst business and board leaders

Abstract

Against a backdrop of an international policy agenda advocating for prosocial behavior directed toward workers, Australia introduced new Work Health and Safety (WHS) legislation in 2023 legally obliging senior management and board directors to mitigate worker harm as far as reasonably practicable. The operationalization of WHS is a key function of Human Resources (HR) within workplaces; however, the degree to which safety can be advanced is largely dependent on senior leadership's prioritization—creating complexity and tension. Indeed, there is minimal evidence regarding how HRM might effectively influence the prioritization of WHS by senior leadership, and the degree to which legislative changes may shift attitudes. Against this backdrop, this paper presents exploratory research underpinned by interviews with 43 business leaders and board directors across a range of sectors, as well as five WHS experts, exploring underlying attitudes toward WHS and worker safety. The findings identify that business drivers are more likely to promote change in WHS business practices if they have the knowledge and tools to assist them. Accordingly, from the analysis we propose a multi-pronged approach is required to educate and motivate senior leaders to shift their mindset toward prosocial WHS behavior in line with the international policy agenda and standards. The research also identified a lack of knowledge about educational and monitoring tools, especially for the board of directors, which future policy and implementation practices should address.

Document Type

Journal Article

Date of Publication

1-1-2026

Volume

64

Issue

1

Publication Title

Asia Pacific Journal of Human Resources

Publisher

Wiley

School

School of Business and Law

RAS ID

88798

Comments

Brunetto, Y., Onnis, L., Grande, A. H., Farr‐Wharton, B., Franken, E., Blackwood, K., Bentley, T., & Huuskes, L. (2025). Using nudging methodology to change behavior about work health safety governance amongst business and board leaders. Asia Pacific Journal of Human Resources, 64(1). https://doi.org/10.1111/1744-7941.70058

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Link to publisher version (DOI)

10.1111/1744-7941.70058