Cognition, metacognition and attitude to tourism destinations: The impact of emotional arousal and source credibility
Document Type
Journal Article
Publication Title
Journal of Hospitality and Tourism Management
Volume
51
First Page
502
Last Page
511
Publisher
Elsevier
School
School of Business and Law
RAS ID
44393
Abstract
Design of advertising stimuli is critical for marketing, especially to destinations which have limited exposure to visitors. Existing studies postulate the design of advertising affects the amount and valence of thoughts (Cognition), thought confidence (Metacognition) and attitudes towards a destination. Despite this, limited research has considered the influence of emotional arousal and perceived credibility of advertising on cognition, metacognition and attitude. This research implemented a two-by-two experimental design to examine how cognition, metacognition and attitude differ across different levels of emotional arousal and perceived credibility of an advertisement of Iran. Results demonstrate participants showed higher cognitive engagement with the advertisement and more thought confidence and developed more favourable thinking and attitude to Iran in response to a highly credible and emotionally arousing tourism stimulus. A key contribution of this research is that high emotional arousal evokes more favourable cognition, metacognition and attitude towards a destination.
DOI
10.1016/j.jhtm.2022.05.005
Access Rights
subscription content
Comments
Hadinejad, A., Gardiner, S., Kralj, A., Scott, N., & Moyle, B. D. (2022). Cognition, metacognition and attitude to tourism destinations: The impact of emotional arousal and source credibility. Journal of Hospitality and Tourism Management, 51, 502-511.
https://doi.org/10.1016/j.jhtm.2022.05.005