Title

Cognition, metacognition and attitude to tourism destinations: The impact of emotional arousal and source credibility

Document Type

Journal Article

Publication Title

Journal of Hospitality and Tourism Management

Volume

51

First Page

502

Last Page

511

Publisher

Elsevier

School

School of Business and Law

RAS ID

44393

Comments

Hadinejad, A., Gardiner, S., Kralj, A., Scott, N., & Moyle, B. D. (2022). Cognition, metacognition and attitude to tourism destinations: The impact of emotional arousal and source credibility. Journal of Hospitality and Tourism Management, 51, 502-511.

https://doi.org/10.1016/j.jhtm.2022.05.005

Abstract

Design of advertising stimuli is critical for marketing, especially to destinations which have limited exposure to visitors. Existing studies postulate the design of advertising affects the amount and valence of thoughts (Cognition), thought confidence (Metacognition) and attitudes towards a destination. Despite this, limited research has considered the influence of emotional arousal and perceived credibility of advertising on cognition, metacognition and attitude. This research implemented a two-by-two experimental design to examine how cognition, metacognition and attitude differ across different levels of emotional arousal and perceived credibility of an advertisement of Iran. Results demonstrate participants showed higher cognitive engagement with the advertisement and more thought confidence and developed more favourable thinking and attitude to Iran in response to a highly credible and emotionally arousing tourism stimulus. A key contribution of this research is that high emotional arousal evokes more favourable cognition, metacognition and attitude towards a destination.

DOI

10.1016/j.jhtm.2022.05.005

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