Destination attractiveness and digital nomads' decision to stay in the destination: Does gender matter?
Author Identifier (ORCID)
S. Mostafa Rasoolimanesh: https://orcid.org/0000-0001-7138-0280
Abstract
This study examines how destination attractiveness factors (e.g. access, amenities, scenery, and the local community) influence digital nomads’ decisions to stay. In addition, it investigates the moderating role of gender in shaping digital nomads’ decision-making. Data were collected through surveys in two prominent tourist destinations in Iran. Structural Equation Modeling (SEM) results revealed that access, amenities, the local community, and scenery are significant pull factors that attract visitors and affect their decisions. Access had a stronger influence on women's decision-making, highlighting its importance, while amenities were more impactful for men. These findings offer valuable insights for destination managers and policymakers seeking to attract digital nomad tourists.
Keywords
Decision to stay, destination attractiveness, digital nomads, gender differences, tourism destinations
Document Type
Journal Article
Date of Publication
1-1-2026
Publication Title
Tourism Recreation Research
Publisher
Taylor & Francis
School
School of Business and Law
RAS ID
94250
Copyright
subscription content
Comments
Patoghi, B., Alimohammadirokni, M., Rasouli, N., & Rasoolimanesh, S. M. (2026). Destination attractiveness and digital nomads’ decision to stay in the destination: does gender matter? Tourism Recreation Research. Advance online publication. https://doi.org/10.1080/02508281.2026.2625920