The effect of hotel digital leadership on employee digital voice: A social cognitive theory perspective
Author Identifier (ORCID)
Songshan Huang: https://orcid.org/0000-0003-4990-2788
Abstract
The mechanisms through which hotel digital leadership shapes employee digital voice remain insufficiently understood. Drawing on social cognitive theory, this study examines how digital leadership stimulates employees’ digital voice. Specifically, we propose that perceived relative advantage and psychological involvement sequentially mediate this relationship, while employee digital literacy serves as a boundary condition. Across two empirical studies with consistent findings, the results show that digital leadership positively predicts employee digital voice, with perceived relative advantage and psychological involvement acting as sequential mediators. Moreover, employee digital literacy strengthens the positive effect of digital leadership on digital voice. This study advances theoretical understanding of digital leadership within the hospitality context, clarifies the reinforcing role of employee digital literacy, and enriches the literature on digital leadership in hospitality management. Practically, the findings offer actionable insights for hotel organizations seeking to cultivate digital leadership that encourages employee digital voice behavior.
Keywords
Digital leadership, digital literacy, digital voice, perceived relative advantage, psychological involvement, social cognitive theory
Document Type
Journal Article
Date of Publication
1-1-2026
Publication Title
Journal of Hospitality Marketing & Management
Publisher
Taylor & Francis
School
School of Business and Law
RAS ID
94291
Copyright
subscription content
Comments
Li, W., Zhang, J., Xie, C., & Huang, S. (2026). The effect of hotel digital leadership on employee digital voice: A social cognitive theory perspective. Journal of Hospitality Marketing & Management. Advance online publication. https://doi.org/10.1080/19368623.2026.2647245