Segmentation of physician-assisted suicide as a niche tourism market: An initial exploration
Document Type
Journal Article
Publication Title
Journal of Hospitality & Tourism Research
Publisher
SAGE
School
School of Business and Law
RAS ID
36636
Funders
Edith Cowan University
Abstract
Suicide travel, in which potential suicide candidates visit certain destinations to perform physician-assisted suicide (PAS), is an emerging topic in tourism. Despite noted discrepancies between suicide travel and traditional definitions of tourism, PAS practices in tourism have gained the attention of scholars and practitioners. This type of travel is inherently complex, and its segmentation remains ambiguous. This study examines a sample of PAS-related videos and viewer comments to identify relevant travel segments. Based on two rounds of thematic content analysis, the resultant segmentation offers a preliminary perspective on this emerging market. Theoretically, this study is among the first to provide a comprehensive overview of the roles of PAS practices in tourism in terms of specific target groups. Practically, the findings offer novel insight for industry practitioners and policy makers.
DOI
10.1177/10963480211011630
Access Rights
subscription content
Comments
Wen, J., Goh, E., & Yu, C. E. (2023). Segmentation of physician-assisted suicide as a niche tourism market: An initial exploration. Journal of Hospitality & Tourism Research, 47(3), 455-615.
https://doi.org/10.1177/10963480211011630