Segmentation of physician-assisted suicide as a niche tourism market: An initial exploration

Abstract

Suicide travel, in which potential suicide candidates visit certain destinations to perform physician-assisted suicide (PAS), is an emerging topic in tourism. Despite noted discrepancies between suicide travel and traditional definitions of tourism, PAS practices in tourism have gained the attention of scholars and practitioners. This type of travel is inherently complex, and its segmentation remains ambiguous. This study examines a sample of PAS-related videos and viewer comments to identify relevant travel segments. Based on two rounds of thematic content analysis, the resultant segmentation offers a preliminary perspective on this emerging market. Theoretically, this study is among the first to provide a comprehensive overview of the roles of PAS practices in tourism in terms of specific target groups. Practically, the findings offer novel insight for industry practitioners and policy makers.

RAS ID

36636

Document Type

Journal Article

Date of Publication

3-2023

Funding Information

Edith Cowan University

School

School of Business and Law

Copyright

subscription content

Publisher

SAGE

Comments

Wen, J., Goh, E., & Yu, C. E. (2023). Segmentation of physician-assisted suicide as a niche tourism market: An initial exploration. Journal of Hospitality & Tourism Research, 47(3), 455-615.

https://doi.org/10.1177/10963480211011630

Share

 
COinS
 

Link to publisher version (DOI)

10.1177/10963480211011630