Cash to cashless payment bandwagon: cultural influence (Cross-country study between Australia, China and Sri Lanka)
Document Type
Conference Proceeding
Publication Title
Proceedings of the 3rd ECU Business Doctoral and Emerging Scholars Conference
Publisher
School of Business & Law, Edith Cowan University
School
School of Business and Law
Abstract
The range of payment methods for consumers at the point of sale (POS) has increased exponentially in recent years. Alternative modes of payment to cash such as debit cards, credit cards, mobile payments, and crypto currencies are now much more accessible to consumers. Research also indicates that the factors that influence payment preference vary between countries. This paper explores the factors affecting consumer’s payment preference at the point of sale (POS) in Australia, China and Sri Lanka by using a Diffusion of innovation (DOI) framework. Variables such as attitude to payment type, rewards, demographic factors, and situational factors will be examined. This research will adopt a mixed methods approach consisting of focus groups, interviews and an online survey. Using focus groups, an initial exploration of the social, financial and historical background within each country will be undertaken to understand the context and explore attitudes toward payment types available. A structured questionnaire will then be developed using existing research and the findings of the focus groups. It will be administered using Qualtrics to at least 300 respondents from each country based on a quota sampling technique. This will provide a diverse sample allowing for cross-country comparison in relation to the variables related with the payment preference at POS. The will increase the understanding of the factors that influence the choice of payment method and how these consumer choices differ between countries with diverse cultural, financial and historical backgrounds
Access Rights
metadata only record
Comments
Gunaratnege, S. M., Ryan, M., Cripps, H., & Meek, S. (2018). In The proceedings of 3rd Business Doctoral and Emerging Scholars Conference (pp. 80-86). School of Business & Law, Edith Cowan University.