Behavioural intention of taxi-hailing online app users
Document Type
Conference Proceeding
Publication Title
31st IBIMA Conference
First Page
81
Last Page
90
Publisher
International Business Information Management Association (IBIMA)
School
School of Business and Law
RAS ID
45060
Abstract
This study aims to measure factors that can influence a person's intention to use an ojek-hailing online application. Ojek is a local name in Indonesia for a motorbike taxi. Ojek is now considered as a form of sharing economy as some of the drivers are part-timers, they have a motorbike and want to economically benefit. This study employed the technology acceptance model which includes the variables: perceived ease of use (PEOU), perceived usefulness (PU)), and attitude toward behaviour as predictor variables. In total, 200 respondents in Jakarta participated. Data was analysed using exploratory and confirmatory factor analyses. This study found that PEOU significantly affected attitude towards usage and PU, PU significantly affected attitude and intention to use, and attitude significantly affected intention to use. Recommendations for practitioners and future research are discussed.
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Comments
Suhud, U., Khairi, A., Wibowo, S. F., & Willson, G. (2018, April). Behavioural intention of taxi-hailing online app users [Paper presentation]. 31st IBIMA Conference, Milan, Italy. https://ibima.org/accepted-paper/behavioural-intention-of-taxi-hailing-online-app-users/