The effects of fashion lifestyle, perceived value of luxury consumption, and tourist–destination identification on visit intention: A study of Chinese cigar aficionados
Author Identifier
Jun Wen
ORCID : 0000-0002-1110-824X
Songshan (Sam) Huang
ORCID : 0000-0003-4990-2788
Document Type
Journal Article
Publication Title
Journal of Destination Marketing & Management
Volume
22
Publisher
Elsevier
School
School of Business and Law
RAS ID
42745
Funders
Edith Cowan University
Abstract
This study examined the effects of fashion lifestyle, the perceived value of luxury consumption, and tourist–destination identification on Chinese cigar aficionados' intentions to visit a cigar-themed destination. Five hundred survey responses from Chinese cigar aficionados in Beijing and Guangzhou, China, were subjected to structural equation modelling analysis. Different from the marketing and luxury consumption literature, single-dimension structures of fashion lifestyle and the perceived value of luxury consumption were generated in a tourism context in this study. Results indicate that fashion lifestyle and the perceived value of luxury consumption each had a significant positive effect on tourist–destination identification, which in turn positively influenced visit intention. Theoretical and methodological implications are also discussed.
DOI
10.1016/j.jdmm.2021.100664
Access Rights
subscription content
Comments
Wen, J., & Huang, S. S. (2021). The effects of fashion lifestyle, perceived value of luxury consumption, and tourist–destination identification on visit intention: A study of Chinese cigar aficionados. Journal of Destination Marketing & Management, 22, article 100664. https://doi.org/10.1016/j.jdmm.2021.100664