The effects of fashion lifestyle, perceived value of luxury consumption, and tourist–destination identification on visit intention: A study of Chinese cigar aficionados

Abstract

This study examined the effects of fashion lifestyle, the perceived value of luxury consumption, and tourist–destination identification on Chinese cigar aficionados' intentions to visit a cigar-themed destination. Five hundred survey responses from Chinese cigar aficionados in Beijing and Guangzhou, China, were subjected to structural equation modelling analysis. Different from the marketing and luxury consumption literature, single-dimension structures of fashion lifestyle and the perceived value of luxury consumption were generated in a tourism context in this study. Results indicate that fashion lifestyle and the perceived value of luxury consumption each had a significant positive effect on tourist–destination identification, which in turn positively influenced visit intention. Theoretical and methodological implications are also discussed.

RAS ID

42745

Document Type

Journal Article

Date of Publication

2021

Volume

22

Funding Information

Edith Cowan University

School

School of Business and Law

Copyright

subscription content

Publisher

Elsevier

Identifier

Jun Wen

ORCID : 0000-0002-1110-824X

Songshan (Sam) Huang

ORCID : 0000-0003-4990-2788

Comments

Wen, J., & Huang, S. S. (2021). The effects of fashion lifestyle, perceived value of luxury consumption, and tourist–destination identification on visit intention: A study of Chinese cigar aficionados. Journal of Destination Marketing & Management, 22, article 100664. https://doi.org/10.1016/j.jdmm.2021.100664

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Link to publisher version (DOI)

10.1016/j.jdmm.2021.100664