Author Identifier

Songshan (Sam) Huang

https://orcid.org/0000-0003-4990-2788

Document Type

Journal Article

Publication Title

Tourism Management Perspectives

Volume

40

Publisher

Elsevier

School

School of Business and Law

RAS ID

37056

Funders

Edith Cowan University Sichuan University

Comments

This is an author's accepted manuscript of: Huang, S., Shao, Y., Zeng, Y., Liu, X., & Li, Z. (2021). Impacts of COVID-19 on Chinese nationals' tourism preferences. Tourism Management Perspectives, 40, Article 100895.

https://doi.org/10.1016/j.tmp.2021.100895

Abstract

This paper examines the impacts of COVID-19 on Chinese nationals' tourism preferences. Employing a mixed-method research design, two rounds of nation-wide online surveys were conducted, one in February 2020 when COVID-19 cases started to peak in China and another one in June 2020 when COVID-19 was a global pandemic; both survey studies were accompanied with semi-structured in-depth interviews and altogether 37 interviews were conducted in two stages. Based on both quantitative survey data and qualitative interview data, the research identified that: 1) COVID-19 significantly reduced Chinese nationals' preferences to travel to countries with high infection numbers, and geographically faraway, administratively and culturally distant outbound destinations; 2) Chinese nationals reduced their preferences in all travel modes and most of the tourism forms, but most of them would prefer nature-based, rural, and cultural destinations after COVID-19; and 3) shortened trips in short travel distance are preferred after COVID-19. The findings offer rich insights and practical implications for governments, industry organisations, and tourism operators to formulate tourism recovery strategies toward Chinese tourists.

DOI

10.1016/j.tmp.2021.100895

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

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