Service value exchange in B2B electronic marketplaces
Abstract
Purpose – This paper aims to explore what aspects of organisational value can be realised through taking a service exchange perspective of e-marketplaces as opposed to a product transaction perspective Marketing is increasingly concerned with the notion of service value in business-to-business markets. Electronic marketplaces (e-marketplaces) have been used in B2B exchanges for many years and continually evolve as the understanding of e-marketplace participation and the technologies develop. Design/methodology/approach – A case study approach is taken using three large e-marketplace organisations and interviews with senior managers from each company. Findings – The paper argues that e-marketplaces should not be thought of solely as a product transaction mechanism but rather as a digitalmarketing and communication network where service, rather than products, forms the basis of a value creating exchange. Practical implications – Organisations can co-create value within an e-marketplace network but must market services value across organisational boundaries. Originality/value – The paper extends the literature in the area of e-marketplace trading and recognises the importance of the digital communication network in enabling service exchange between the e-marketplace, buyers and suppliers.
RAS ID
20596
Document Type
Journal Article
Date of Publication
2015
School
School of Business and Law / Centre for Innovative Practice
Copyright
subscription content
Publisher
Emerald Group Publishing Ltd
Recommended Citation
Standing, S., & Standing, C. (2015). Service value exchange in B2B electronic marketplaces. DOI: https://doi.org/10.1108/JBIM-05-2014-0112
Comments
Standing, S., Standing, C. (2015). Service value exchange in B2B electronic marketplaces in Journal of Business and Industrial Marketing, 30(6), 723-732. Available here.