Western Australia’s place in the Chinese tourism boom

Document Type

Report

Publisher

LH Global Pty Ltd

School

School of Business and Law / Markets and Services Research Centre (MASRC)

RAS ID

46862

Comments

Huang, S., Wen, J., Clarke, J., & Wang, Y. (2020). Western Australia's place in the Chinese tourism boom, LH Global Pty Ltd https://www.ecu.edu.au/schools/business-and-law/news-and-events/engaged-applied-research/2020/10/western-australias-place-in-the-chinese-tourism-boom

Abstract

China’s tourism boom has attracted global attention from governments and industry; tourist destination countries and regions are keen to attract lucrative Chinese tourists to benefit their economies. While China has proven to be Australia’s largest and most valuable inbound tourist market, Chinese tourist flows and dispersals among Australian states are unbalanced. Western Australia (WA), despite occupying one-third of the country’s land mass, continues to receive a proportionally low share of Chinese tourist arrivals. The purpose of this research was to critically assess WA’s tourism provisions and resources toward the Chinese market and provide research-informed recommendations for the WA tourism industry to better develop the Chinese tourist market in the future.

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