Visual Representations: The truth, the whole truth and nothing but the truth?
Document Type
Conference Proceeding
Publisher
World Business Institute
Editor(s)
Md. Mahbubul Hoque Bhuiyan
School
School of Business and Law
RAS ID
20872
Abstract
Pictures have been used as part of the research process for centuries across a range of disciplines. The aim of this paper is to discuss the reliability and validity of using visual representations in the research process. In this context, visual images include video film, photographs, hand drawn pictures, and graphic representations. Through an analysis of the researchers’ experience with different visual mediums across six separate studies, the advantages and disadvantages of this form of data capture are debated
Access Rights
free_to_read
Comments
Ryan, M. & Ogilvie, M. (2016). Visual Representations: The truth, the whole truth and nothing but the truth?. In Proceedings of 4th European Business Research Conference. Melbourne, Australia World Business Institute Australia. Available here.