Visual Representations: The truth, the whole truth and nothing but the truth?
World Business Institute
Md. Mahbubul Hoque Bhuiyan
School of Business and Law
Pictures have been used as part of the research process for centuries across a range of disciplines. The aim of this paper is to discuss the reliability and validity of using visual representations in the research process. In this context, visual images include video film, photographs, hand drawn pictures, and graphic representations. Through an analysis of the researchers’ experience with different visual mediums across six separate studies, the advantages and disadvantages of this form of data capture are debated