Australia's cruising phenomenon
Document Type
Journal Article
Publication Title
Tourism in Marine Environments
Publisher
Cognizant Communication Corporation
School
School of Business and Law
RAS ID
24336
Abstract
The cruise industry in Australia is in a period of unprecedented boom. Australia is now the world's fastest-growing source of cruise passengers, with numbers increasing 20.4% in 2014 to reach 1,003,256 cruisers. This achievement has been driven by a 20% annual average growth for the past 12 years. The country has also retained its position as the world leader for market penetration, with an equivalent of 4.25% of Australians taking a cruise last year, significantly ahead of the well-established North American market, which ranked second with a market penetration rate of 3.4%. Australia is now the fourth largest source market for cruise passengers, accounting for 4.5% of global cruisers, behind North America (54.2%), Germany (8%), and UK/Ireland (7.4%). © 2016 Cognizant, LLC.
DOI
10.3727/154427315X14513374773607
Access Rights
subscription content
Comments
Dowling, R. (2016). Australia's cruising phenomenon. Tourism in Marine Environments, 11(2-3), 178-184. Available here