Title

Australia's cruising phenomenon

Document Type

Journal Article

Publisher

Cognizant Communication Corporation

School

School of Business and Law

RAS ID

24336

Comments

Dowling, R. (2016). Australia's Cruising Phenomenon. Tourism in Marine Environments, 11(2-3), 178-184. Available here

Abstract

The cruise industry in Australia is in a period of unprecedented boom. Australia is now the world's fastest-growing source of cruise passengers, with numbers increasing 20.4% in 2014 to reach 1,003,256 cruisers. This achievement has been driven by a 20% annual average growth for the past 12 years. The country has also retained its position as the world leader for market penetration, with an equivalent of 4.25% of Australians taking a cruise last year, significantly ahead of the well-established North American market, which ranked second with a market penetration rate of 3.4%. Australia is now the fourth largest source market for cruise passengers, accounting for 4.5% of global cruisers, behind North America (54.2%), Germany (8%), and UK/Ireland (7.4%). © 2016 Cognizant, LLC.

DOI

10.3727/154427315X14513374773607

Share

 
COinS