Abstract
‘‘Build it and they will come,’’ an adage critiqued as a common misconception of participatory engagement with online communities. Previous research indicated that a netnographic approach based upon researcher– participant engagement would provide the best opportunity to build and sustain a successful support community [...].
Keywords
SNAC, online communities, eating habits, support community
Document Type
Other
Date of Publication
2016
Publisher
Sage Publications
School
School of Medical and Health Sciences
Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial 3.0 License
Additional Information
Abstract only available
Comments
Wallace, R., Costello, L., & Devine, A. (2016). Building Online Community on SNAC: A Netnographic Study of the Early Years Sector. In International Journal of Qualitative Methods, 15(1).
https://doi.org/10.1177/1609406916628969