Document Type
Other
Publisher
Sage
School
School of Medical and Health Sciences
Abstract
‘‘Build it and they will come,’’ an adage critiqued as a common misconception of participatory engagement with online communities. Previous research indicated that a netnographic approach based upon researcher– participant engagement would provide the best opportunity to build and sustain a successful support community.
DOI
10.1177/1609406916628969
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial 3.0 License
Comments
This article was originally published as: Wallace, R., Costello, L., & Devine, A. (2016, January). Building Online Community on SNAC: A Netnographic Study of the Early Years Sector. In International Journal of Qualitative Methods (Vol. 15, No. 1). 2455 Teller Rd, Thousand Oaks, CA 91320 USA: SAGE PUBLICATIONS INC. Original article available here