Building online community on SNAC: A netnographic study of the early years sector

Authors

Ruth Wallace, Edith Cowan UniversityFollow
Leesa Costello, Edith Cowan UniversityFollow
Amanda Devine, Edith Cowan UniversityFollow

Document Type

Other

Publisher

Sage Publications

School

School of Medical and Health Sciences

Comments

Wallace, R., Costello, L., & Devine, A. (2016). Building Online Community on SNAC: A Netnographic Study of the Early Years Sector. In International Journal of Qualitative Methods, 15(1).

https://doi.org/10.1177/1609406916628969

Abstract

‘‘Build it and they will come,’’ an adage critiqued as a common misconception of participatory engagement with online communities. Previous research indicated that a netnographic approach based upon researcher– participant engagement would provide the best opportunity to build and sustain a successful support community [...].

Additional Information

Abstract only available

DOI

10.1177/1609406916628969

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial 3.0 License