Document Type
Journal Article
Publication Title
International Journal of Tourism Research
Publisher
John Wiley and Sons, Ltd
Place of Publication
United Kingdom
School
School of Business and Law
RAS ID
27449
Abstract
This study aims to improve the cultural tourist typology methodology that uses cultural centrality and depth of cultural experience in its framework. Using a sample of Chinese tourists in Macau (n = 595) collected via questionnaire surveys, the study confirmed the determination effect of cultural centrality on depth of cultural experience. Subsequently, the study demonstrated an improved approach that eliminates such a determination effect in typology identification. Compared to McKercher's () approach, the improved typology presents a balanced segmentation of cultural tourists and distinguishes the segments more clearly in their sociodemographic characteristics. The improved typology generated more meaningful practical implications.
DOI
10.1002/jtr.2177
Included in
Accounting Commons, Business Administration, Management, and Operations Commons, Human Geography Commons, Recreation, Parks and Tourism Administration Commons
Comments
This is an Author's Accepted Manuscript of: Chen, G., & Huang, S. S. (2018). Towards an improved typology approach to segmenting cultural tourists. International Journal of Tourism Research. 20(2), 247-255. Available here.