The role of relationships in start-up development
Document Type
Journal Article
Publication Title
Journal of Strategic Marketing
Publisher
Taylor & Francis
School
School of Business and Law
RAS ID
26838
Abstract
Relationships are important in the business start-up phase for a variety of reasons. Internal relationships can support knowledge exchange that determines the business model development and external relationships can facilitate a wide range of opportunities, support and insights. The paper explains the key relationships experienced by the founding team of a recently formed Swedish digital trading platform. Data were gathered through a self-reporting diary approach based on the Critical Incident Technique format and texts were analysed by the Pertex text-analytic software. The findings explain how important relationships were formed during the initial start-up period targeting international expansion. Interaction with early adopters enabled a rapid evolution of the business platform with the aim to build a community of users to support development.
DOI
10.1080/0965254X.2018.1430057
Access Rights
subscription content
Comments
Mattsson, J., Helmersson, H., & Standing, C. (2018). The role of relationships in start-up development. Journal of Strategic Marketing, 1-24. Available here