Japanese udon noodle tourists: what matters?
Document Type
Conference Proceeding
Publisher
Advances in Hospitality and Tourism Marketing and Management (AHTMM)
Place of Publication
Bangkok, Thailand
School
School of Business and Law
RAS ID
26840
Abstract
The current study aims to examine what motivates Japanese domestic tourists to travel in the quest of fresh handmade udon noodles in Japan. Adopting a qualitative in-depth interview approach, the target samples of the study were Japanese tourists whose sole, main or part of reason for travel on the occasion was to consume Mizusawa udon noodles in Mizusawa udon region, Gunma prefecture. The results indicated that food tourists were motivated to visit the Mizusawa udon region both extrinsically and intrinsically. The identified extrinsic motivations encompass ‘expected sensory appeal and textual seduction’ and ‘heritage and authenticity of cooking methods and foodways’, whereas the intrinsic motivations include ‘escapism, prestige and self-enhancement’, ‘learning local culture’, and ‘past experience and familiarity’.
Access Rights
free_to_read
Comments
Kim, S., & Park, E. (2018, June). Japanese udon noodle tourists: what matters?. In Proceedings of 8th Advances in Hospitality and Tourism Marketing and Management (AHTMM) Conference (p.155) Available here